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Data Analyst: Digital Marketing, Web Analytics

About Us:

Mather Economics is a business consultancy specializing in applied economics. Our work utilizes econometric analysis to develop implementable business solutions. We employ leading-edge econometric approaches to solve complex business problems, and assist our clients as they implement these solutions to maximize operating margins, grow revenue, or lower costs. We work with extremely large highly technical data sets captured digitally from the web and provided from our customers’ data systems. We have developed our own proprietary web-based data platform and software tools to help companies gain actionable insights from their own data to develop and maintain competitive advantages.

Mather Economics has worked in many industries including, but not limited to: Publishing & Media, Lottery, Energy & Utilities, Technology, Telecommunications, Banking, Litigation support and Environmental Valuation Services.

Our Big Data/Data Science practice is growing rapidly. We are looking for new team members who are passionate about harnessing the power of data analytics to drive business and marketing decisions and who know how to identify actionable trends and gain useful insights based on their work with large datasets. The ideal candidate is a self-starter with impeccable attention to detail and strong time management and organizational skills.  He or she must work well individually and in a team environment and enjoy brainstorming in a group.  Strong communication skills are a must, both written and verbal, along with the ability to gather and synthesize information from a variety of sources under time constraints. 

This role involves working with clients to aggregate large historical data sets from a variety of sources, cleaning and preparing that data for analysis and then performing structured queries on the data. The Data Analyst will identify commonalities, trends and dependencies and work to develop meaningful marketing segments and supporting data structures that will then drive future data collection and analysis for the client using our proprietary software platform and tools. He or she will provide first level support to clients as they implement and update website tagging and will monitor the ongoing digital data collection process which feeds our tools to insure data file integrity and consistency.

The Data Analyst will work with the team to implement ongoing dashboard reporting of results in Tableau and provide ongoing support to clients during updates and additional service rollouts over time.

RESPONSIBILITIES:

  • Aggregate, blend and harmonize raw structured and unstructured data from disparate sources
  • Mine large, complex data sets using queries and clustering to identify and create content segments to support development of useful insights to help guide business decisions
  • Provide support to clients during initial data gathering and then during implementation and onboarding process
  • Verify and monitor ongoing data collection from client website tags to insure data integrity and consistency
  • Work with clients to continuously evaluate outcomes, update processes and identify areas of improvement
  • Other duties and responsibilities as may be assigned

REQUIREMENTS:

  • Bachelor’s degree in Economics, Marketing, Analytics, Statistics, Computer Science or related field
  • 1-3 years experience with SQL or relational database work; Hadoop, Hive, and Spark experience a plus
  • 1-3 years experience with statistical and analytical programming tools like Python, R, or related tools
  • Advanced proficiency with Microsoft Excel
  • Familiarity with website design concepts, site tagging and data capture and experience with digital analytics tools such as Google Analytics, Omniture/Adobe Analytics
  • Tableau experience a plus

This position works out of our headquarters in the Sandy Springs area of Atlanta.  This is a full time salaried position with full health benefits, 401K, paid vacation and an annual bonus. 

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